Lisa Weigang
Full STACK MARKETER
Marketing Portfolio
Bio, Backround & EXPERTIse
I am a passionate
Full Stack Marketer.
With more than five years of experience working for and with B2B and B2C companies, I have honed my skills in delivering impactful marketing projects that enhance thought leadership, visibility, and loyalty among target groups - driving business growth.
DIGITAL MARKETING
Content Creation
Analytics
Tools & Software
Project
Management
Expertise
PRIMARY
Digital Strategy
Content Marketing Management
Social Media/Influencer/PR
Brand Positioning
Project Management
Search Engine Optimization (SEO)
Content Creation
Editorial Planning and Distribution
SECONDARY
Data-Driven Insights
Multi-Channel Marketing Campaigns
Performance Analysis
Editorial Planning and Distribution
Community Management
Email Marketing
Mission Statement
I turn creative ideas into actionable, innovative strategies that drive awareness and growth!
WORK SAMPLES
Brand Identity
Uniper // Energy Sector // B2B
I worked with energy company Uniper to create a new brand identity highlighting their efforts on becoming CO2-neutral in Europe by 2035 through the campaign #EmpowerEnergyEvolution.
Follower growth
+450 %
Share of voice
+8,5 %
Av. Engagement Rate
3,2 %
Winner of a German Effie in B2B Social Media 2021 | Social Media Campaign "CO2 neutral by 2035"
Achievements
"
[...] We were particularly impressed with her project planning and management skills, together with her ability to use her initiative and see complex projects through to fruition. She inspired the entire team and always produced work of outstanding merit.
"
Tobias Fischer, Director of Content Marketing at add2 gmbh
Impressions
< 500.000
Increase in sales in the first quarter
+5,5 %
Achievements
Awareness Campaign
Botucal Rum // Lifestyle Beverage Brand // B2C
I helped a well-loved brand update their identity among a younger target group and transform their communication into something fresh and more aligned with their new direction through the awareness campaign #TheHeartOfRum.
Holistic Marketing Strategy
Midasoft // Engineering Software Provider // B2B
As a Project Marketing Manager I supported the new sales business team with high quality leads by creating a holistic strategy, using SEO and CRM tools to leverage success, and running several LinkedIn campaigns - expanding the market share in the US and Canada.
New Deal Value through Marketing Initiatives
118K
Average Social Engagement Rate
3,5 %
Increase of Market Share in 2024
+5 %
Represented Midasoft at the M-Square Event 2023 as speaker on the topic of
‘’API in Engineering’’ in Seoul, South Korea
Achievements
"
[...] One of Lisa’s standout qualities is her ability to think strategically and execute flawlessly. She possesses a deep understanding of market trends, customer behavior, and digital marketing strategies [...] Lisa’s contributions to our company were invaluable, and she left a lasting impact on our marketing efforts.
"
Bede Yoo, Director Americas, Midasoft Inc.
CONTACT ME
Phone
(914) 226-7644
lisaweigang28@gmail.com